As last year’s Will Smith starrer Bright proved, Netflix viewers don’t really give a crap what the critics say – they’re still going to watch the content offered by the streaming service giant.
While The Cloverfield Paradox (you can read our review for the sci fi flick here) didn’t do quite as well as Bright in terms of viewership, its early figures are nothing to scoff at.
Nielsen has acquired data which reports that the J.J. Abrams-produced film amassed 5 million views over the first seven days of its release in the US, which grew from 2.8 million views in its first three days.
The film had this bizarre, brilliant marketing campaign behind it whereby no one knew when or where the film was being released for a long time (it even had the title God Particle for a while there) and was then launched via the Super Bowl LII on February 4th. An ad during the telecast announced that the film would be available to stream following the game.
Nielsen figures for the Joel Kinnaman-starring sci-fi series Altered Carbon were also released. 3.7 million U.S. Netflix subscribers watched the first episode in the first three days of release and after seven days, the episode had been 5.9 million viewers.
Neither were as successful, however, as the fantasy flick Bright, which drew in a whopping 11 million viewers in its first three days. Regarding Nielsen’s methodology, Netflix has pointed out that Nielsen covers only the U.S. and only detects viewership on connected TVs. This excludes mobile devices and PCs.
