We were introduced to this year's islanders last night, as the new series of 'Love Island' kicked off.
If you saw it (it's okay to admit it here, this is a safe space), you'll be aware that amongst the cringeworthy moments (Anton admitting his ma shaves his arse) and oh-no-he-didn't ones (Anton putting the moves on Lucie within hours of being coupled up with Amy), there were a couple of funny bits, too.
The first watch-between-your-eyes bit came during the first coupling. Both Sherif and Michael were relegated to the subs' bench, leading the former to shrug 'It is what it is.' When Sherif was eventually (forcibly) coupled up with Amber - and she chose to step forward for Callum - a new catchphrase was officially born.
primark execs rushing to get ‘it is what it is’ printed onto t shirts and water bottles #LoveIsland https://t.co/Ha2pjWslvL
— felix rackow (@felixrackers) June 3, 2019
Sharif: mans a player innit all the gal love me I’ll move to her cousin
*Gets pied twice in 2 minutes*
Sharif: is what it is innit #loveisland pic.twitter.com/MHKoZIhCBm— Peter McCarthy (@petermccarthy7) June 3, 2019
IT IS WHAT IT IS #LoveIsland pic.twitter.com/AAk7LkbrTn
— Joe Michalczuk (@joemichalczuk) June 3, 2019
“it is what it is” is this year’s “i’d be lying if i said i didn’t fancy her” #LoveIsland
— ⭐ amy o'connor ⭐ (@amyohconnor) June 3, 2019
“It is what it is” is the new “I’m loyal babe” #LoveIsland
— boohoo (@boohoo) June 3, 2019
Meanwhile, Lucie's blatant attempt at introducing a new word - 'Bev' - to the Love Island lexicon didn't go down too well with people, either...
Please lord do not make ‘a bev’ catch on as a term for a guy, it’s a drink lmao #LoveIsland
— Nathan Henry (@NathanHGShore) June 3, 2019
When Lucie keeps saying Bev or Bevy #LoveIsland pic.twitter.com/nOrdvRPmlq
— Brad Cherrett (@CherrettBradley) June 3, 2019
Me every time Lucie says bev #LoveIsland pic.twitter.com/ATP8WjbrnI
— Ellie M (@EllieeMin) June 3, 2019
“He’s so bevvy” “ that’s so bev”#loveisland pic.twitter.com/vRfoMc67jR
— Mark Devitt (@darkrcp) June 3, 2019
Buckle up, folks - it's going to be a lonnnnnng summer.
