Adult Swim, the US TV brand that houses Adventure Time, Bob's Burgers and lots more, has gone out and posted an entire episode of new show Rick & Morty online before showing it on TV. That's nothing new, you say. Maybe so. Except they didn't just post this anywhere. No, Adult Swim decided it wanted to be the first channel to post an entire episode of Instagram.
The episode has been split into 109 Instagram videos and is available free to watch on Rick & Morty's Instagram account.
Here's the first clip.
