If you haven't already jumped on the 'Squid Game' phenomenon by now, you're probably in the minority.

Netflix has released viewing figures of their newest dystopian TV series 'Squid Game', and after less than three weeks it has become one of the biggest launches on the platform ever.

17 days in, 'Squid Game' has seen 111 million viewers across the world tune in to see what all of the fuss is about.

The series follows 456 people who are invited to take part in an array of challenges in order to win a huge lump sum of money - if they manage to make it all of the way to the end. All of the contestants are in serious debt, and they are unsure as to what is in store for them when this mysterious offer comes across their path.

In the opening episode, which sees the contestants play Red Light, Green Light, they soon discover that they hadn't signed their life away beforehand.

The South Korean series has become popular through word of mouth and from memes and posts on social media. The series has proved so popular that South Korean stocks have seen a huge spike. According to CNN, 'Squid Game' has been in the top 10 lists of 94 countries since its launch on September 17.

Written and directed by Hwang Dong-hyuk, 'Squid Game' was in development for over 10 years. In a recent interview with Variety, he teased that a second season could be possible but this time he won't be doing all of the work himself.

Due to the phenomenon the series has drummed up, it turns out that the telephone number the characters dial to take part in the game is actually a working phone number of someone in South Korea. Rather unfortunately, they've been getting thousands of prank calls each day thanks to eager fans wanting to check if the digits are some sort of easter egg.

These new 'Squid Game' figures sees the creation overtake 'Bridgerton' as the number one series on the streaming platform. Within the period drama's first month, during the Christmas of 2020, 82 million subscribers watched Lady Whistledown spread the latest gossip around London town.