Tis now the turn of the dry ice enthusiast/food boffin to put the world of eating to writes. In this brand-new series, Blumenthal attempts to help four of big brands dramatically transform their food production, and maybe improve their profit margins too. In each episode, Heston uses his maverick culinary genius to tackle the unique dilemmas that British Airways, the NHS, the Royal Navy and Cineworld Cinemas face in their kitchens. Heston conducts outrageous and bizarre experiments in his quest to find solutions where other chefs have failed. As the companies are drawn into his world, staff are flabbergasted by his seemingly impossible ambitions. But Heston's ultimate test comes in the toughest crucible of all - the real world, where customers will be his harshest critics. The NHS's largest children's hospital, Alder Hey in Liverpool, has a problem: the food. The children won't touch it, and their road to recovery is suffering as a result. Cue Heston's 'Bet You Can't Eat That' menu, featuring a 'snot milkshake', 'vomit soup', and 'worms on pizza'. Will he cry as much as Jamie? Only viewing will tell...