If you watched 'Love Island' over the summer, you'll be aware of Tommy Fury's love of mayonnaise.
The boxer famously went through 'bucketfuls' of the condiment, but it looks like his consumption has paid dividends as he's now starring in a new ad for Hellman's.
The ad sees Fury play up his ineptitude in the kitchen (who can forget his inability to make a simple omelette?) as he attempts to make a meal, with a voiceover saying: "my gut told me that you were the one for me.”
The camera then pans to him sitting at a table eating a plate of chips, as he tells a bottle of mayonnaise with a blonde wig (aka 'Molly-Mayo' - yes, really), "I'm sorry, it's all I've got."
Well, he's certainly making the most of his fifteen minutes. Hey, if it's good enough for Ed Sheeran...
Watch it below: