The Bernard Shaw's move to Dublin's Northside definitely did not go unnoticed yesterday, after a social media post garnered attention for all of the wrong reasons.

Posting on their Instagram feed, the venue uploaded a meme that received backlash before being quickly taken down. The meme posted was deemed "classist" by users online, with one saying that the venue needs to "stop acting like them moving to the northside is like them moving to a kip".

Bernard-Shaw insta postThe Bernard Shaw


Hours after the incident, Sophie from The Bernard Shaw uploaded a picture of new venue's location at night time in Drumcondra, and acknowledged her post from earlier that day. She owned up to her mistake, and apologised to anyone who was offended.

The full statement reads: "Hey folks, Sophie here from the Shaw. The post earlier was my mistake, it was just a meme that got sent to us which I thought was poking fun at us at the Shaw.

"I put it up mainly to show we can take a joke more than anything and being a Northsider myself (Donaghmede native) I shared it. Others didn’t so we apologise for sharing it & we have deleted it.

"Sorry for any offence caused, genuinely was not intended to be that. Sophie & Shaw Crew."

The venue's new site in North Dublin came to fruition following their old space in Portobello closing after 13 years.

Despite the social media hiccup however, The Bernard Shaw's grand opening last night seems to have gone down a treat with attendees.


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Opening night with old & new crew

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