In these days of GDPR and whatnot, this seems like a bit of a silly move by Tesco. Unless of course, they were doing it for the publicity, if so, well played.

The ad is for the supermarket's new Clubcard Plus and features a photo of Mel B performing in the Spice Girls at the Brit Awards  in 1997.

There's a speech bubble beside her saying, "Stop right now. You get 10% off two big shops a month for £7.99."

Mel B posted a picture of the ad at a bus stop (no doubt it was sent to her and she wasn't actually standing at the bus stop) with a caption reading, "Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you."

https://www.instagram.com/p/B4url90prVb/

The image has now been removed from the campaign and order has been restored to planet Earth.

*Update: Mel B says her issue with Tesco ad was a "miscommunication"