The First Couple of UK television, Stacey Solomon and Joe Swash, have announced the birth of their new baby.
The as-yet-unnamed bouncing baby boy was born at the end of last week and both Solomon and Swash have been sharing some very sweet photos of the wee lad.
"A lot earlier than planned I watched the love of my life, bring a new life into the world," wrote Swash. "We are overwhelmed, overjoyed and apprehensive of what’s to come."
'Loose Women' panelist Solomon later shared photos of her two sons Zach and Leighton meeting their new baby brother in hospital, as well as a picture of the new addition in his crib at home - saying that she wished she could "put him back inside my tummy for another year."
As to whether the pair will reference their respective wins in 'I'm a Celebrity... Get Me Out of Here!' (Swash won in 2008, Solomon in 2010) with his name, is another matter. Ant? Dec? King? Jungle? Anything's possible.
See below for pics: