Well, this was just plain cruel.

'Breaking Bad' fans all over the world got very excited last month, when its stars Bryan Cranston and Aaron Paul appeared to tease a collaboration in recent weeks, posting the same image to their social media accounts with the word 'Soon'.

They later posted a picture of themselves walking through a stream, titled 'Even sooner' and when neither actor denied the growing rumours that a sequel - or perhaps a prequel - to the series was imminent, it ramped up the possibility significantly.

However, now the meaning behind the teasers have been revealed, and while it is a collaboration, it's got nothing to do with 'Breaking Bad'. Or, indeed, any film or TV show.

Instead, Cranston and Paul are releasing their own brand of Mexican spirit Mezcal called Dos Hombres ('Two Guys'), which they revealed yesterday in an Instagram post.

Cranston revealed that the idea for the alcohol brand came to them as they sat in a New York sushi bar after 'Breaking Bad' had ended. "Knowing that we couldn’t share the screen for quite a while - our thoughts turned to a new project," he wrote. "We sipped cocktails and thought about what it should be. The younger one looked at his drink and said, you know what we should do? We should do a really special Mezcal."

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Three years ago we sat in a sushi bar in New York. Talking about life and what we could possibly do down the road together. We had the time of our lives while shooting Breaking Bad and truly built a very special bond. Knowing that we couldn’t share the screen for quite a while - our thoughts turned to a new project. We sipped cocktails and thought about what it should be. The younger one looked at his drink and said, you know what we should do? We should do a really special Mezcal. The older one said, you mean the liquor with a worm at the bottom? Nah, that was just some bullshit gimmick, I mean real, artesanal Mezcal made by hand in Mexico. After that dinner we couldn’t get the idea out of our heads. So, we started traveling to Oaxaca to see if we could find it, and we mean it had to be “it,” something so damn good even people who don’t think they like Mezcal will love it. It had to be perfect or we weren’t going to do it. We searched high and low all over Oaxaca, met incredible people along the way and after a beautiful yet grueling search throughout that majestic landscape we believed we may have found our place. Our Mezcal. It was on a dirt-road, in a tiny village, hours away from the center of town, we found it and it was perfect. Holy shit it was perfect. We looked at each other and just simply nodded. This is it. We named it Dos Hombres - two guys on a quest. It’s been a long and crazy journey and we couldn’t be happier to share this with you and the rest of the world. We are crazy about the taste, the aroma, and the versatility of this smokey, age-old alcohol. Try it, and let us know what you think. We are certain you will love it. Well, that’s our story. What’s yours? Go to doshombres.com to get a bottle of your own. Follow us at @Doshombres and @Mezcal to hear more about Mezcal and Dos Hombres. — AP & BC

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Given the fact that Aaron Paul is a known lover of whiskey, many assumed that any alcohol-based spirit might have seen him go down that line - but at least Mezcal, the traditionally Mexican spirit made from the agave family of plants, keeps with the 'Breaking Bad' theme.

A bottle, meanwhile, will set you back $58 (€52) - although it's not shipping to Ireland just yet.