So much of news broadcasting, be it politics, finance and economics, sports, hell even entertainment, is about giving clear and concise information within the parameters defined by your audience.
What is, sadly, missing from news broadcasting - and this video is a perfect example of it - is a genuine human reaction. Jon Craig, Sky News' political correspondent, was interview Unite The Union General Secretary, Len McCluskey, regarding the prospect of elections in the UK and the chaos of Brexit.
McCluskey's point ended with him saying that nobody trusts the Prime Minister, and that "trust will be a central issue." All of which, you'd agree, is about as plain as the nose on your face and to which Craig responded sarcastically with, "Really? F**kin' hell..."
All of which was caught on camera, complete with the realisation and quick brush-off and into the next piece.
Take a look.