If you've used social media over the last few weeks, you've most likely come across a segment from an old episode of Louis Theroux's BBC documentary "Louis Theroux's Weird Weekends'.
A segment from an episode that aired in 2000 where the esteemed British journalist takes part in a rap battle has become the subject of remixes and viral memes over the last few weeks, and the celebrated documentary maker has opened up on his unexpected success.
The line "my money doesn't jiggle jiggle, it folds" in particular has become the subject of widespread internet attention.
Speaking to The New York Times, the 52-year-old said he has mixed feelings on the rap going viral.
"I’m pleased that people are enjoying the rap,” he said. “At the same time, there’s a part of me that has a degree of mixed feelings. It’s a bittersweet thing to experience a breakthrough moment of virality through something that, on the face of it, seems so disposable and so out of keeping with what it is that I actually do in my work. But there we are.”
The segment attained a new lease of life after Netflix added the episode in 2016 and it had built up a cult following among Theroux fans for his stilted, yet oddly endearing rap style.
A journalist asked him about the segment earlier this year, and from there, the clip went viral once again.
"I got an email: ‘Hey, a remix of the rap you did on “Chicken Shop Date” is going viral and doing extraordinary things on TikTok.’ I’m, like, ‘Well, that’s funny and weird," the documentary maker said.
Best known for his hard-hitting documentaries that explore the fringes of society, the documentary maker said the whole affair "was an example of "the baffling 21st century example of just the weirdness of the world that we live in"
Theroux said his children are baffled by their father suddenly becoming a rap superstar, with his 14-year-old in particular amused at the attention.
‘Why is my dad, the most cringe guy in the universe, everywhere on TikTok?’” Theroux relayed.
“I’ve left my stank all over his timeline,” he continued. “I think it’s made him very confused and slightly resentful.”
With so many remixes of the song going viral and raking up millions of streams, the question was posed if Theroux is making money from the newfound spotlight.
“I sincerely hope we can all make some jiggle jiggle out of the phenomenon. Or maybe some fold,” Theroux said, adding "so far, it’s been more on the jiggle end.”
Don't expect to see Theroux headlining Longitude or selling out the 3Arena anytime soon, however, as the TV star has no plans to take his rap career on the road.
“It’s not like I have a catalogue and, like, now I can release all of my other novelty rap fragments,” he said.
"I’m clearly not going to tour it. ‘Come see Mr. Jiggle himself.’ It would be a 20-second-long gig," he remarked.