The legend that is Sir David Attenborough has joined Instagram.
His official bio describes that the profile will share "stories from David Attenborough and the team behind 'A Life On Our Planet'."
So far his Instagram has just a single post - a video that is just over a minute long.
In it, he explains his reasons for joining the social media platform.
"I am making this move, and exploring this new way of communication for me, because, as we all know, the world is in trouble," he says.
"Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on."
He says that he'll be explaining "what the problems are and how we can deal with them" in the coming weeks.
View this post on Instagram
David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content. Stay tuned.
Within an hour of his first post, the veteran broadcaster gained more than 200,000 followers.
At the time of writing, the broadcaster and natural historian is close to 1m followers.
You can join them here.