Eminem has released the new video from his recent album 'Music to be Murdered By'.
The track, 'Higher', debuted on Saturday afternoon ahead of UFC 257, where Dustin Poirier defeated Conor McGregor.
It was an apt time to debut the song - and particularly the video - which sees the Detroit rapper training and performing the song in a boxing ring and in a gym.
The video is interspersed with clips from UFC fights and also features McGregor in training mode and in the octagon. UFC president Dana White and Sportscenter host Michael Eaves also feature in a mid-video skit. The song, meanwhile, has been used for various sports coverage in the US in recent months. Looks like he's tapped into a market.
Watch it below: