Louis Theroux may not have expected to cultivate a sub-career as a rapper at this stage of his life, but it's starting to look like he might not have any say in the matter.
The filmmaker and documentarian's rap, 'Jiggle Jiggle' - originally created as a joke on an episode of his 'Weird Weekends' series in 2000 - has grown legs over the last few months after going viral on Tik Tok, and has even been released as a single with Manchester DJ duo Duke & Jones.
The true reach of the song, however, was brought into full focus over the weekend, at the first of Coldplay's two sold-out nights at Wembley Stadium.
At one point, frontman Chris Martin played a mournful cover of the tune before the band launched into their song 'Politik':
That wasn't the only surprise that the band had up their sleeve, though, as they also brought Craig David out on stage both nights, where he played his hits 'Live in the Moment', '7 Days' and 'Fill Me In'.
Craig David and Coldplay together at last? It really happened...