As we know, the Super Bowl is about much more than a huge sporting occasion in American culture.
This year there was an extra focus on the football game as the world's biggest pop star, Taylor Swift, was in Las Vegas to support her boyfriend Travis Kelce.
And amid the kerfuffle around Beyonce's new album announcement, Usher's halftime show and the various celebrity adverts, a host of new high-profile movie trailers were premiered.
They included the first trailer for 'Wicked: Part One' with Ariana Grande and Cynthia Erivo, as well as new or additional footage of 'A Quiet Place: Day One' (the prequel to the horror series), 'Deadpool & Wolverine', 'Kingdom of the Planet of the Apes' and more, as well as a number of family favourites including 'Despicable Me 4' and 'Kung Fu Panda 4'.
See all of the new trailers below: