There's a terminology that you may or may not be familiar with, but let's get it out there - Brand Twitter.
What is Brand Twitter, you might ask? Essentially, Brand Twitter is where you have a recognisable brand trying to build a social media presence - say, Lidl and their tweets during that whole building being demolished by robbers. Most of the time, it's pretty funny and doesn't really go much further than that.
Carl's Jr. is a fast-food chain in the US and in honour of Ready Player One hitting cinemas this weekend, they announced via Twitter that their charbroiled sliders (that's those tiny burgers) were being renamed Spielburgers in honour of the man himself.
Here's the video they posted last Sunday about the whole thing.
In honor of Steven Spielberg’s #ReadyPlayerOne, we’re changing the name of our Charbroiled Sliders to #SpielBurgers. Spielberg hasn’t signed off yet, but we assume he’s cool with it. pic.twitter.com/bdpRH0s8fo
— Carl's Jr. (@CarlsJr) March 26, 2018
Well, as it turns out, Steven Spielberg didn't think it was so funny and neither did Warner Bros., who posted Carl's Jr. a cease-and-desist letter and the man himself taking to Twitter to tell Carl's Jr. to knock it off.
In fairness, charbroiled sliders sound nice and who wouldn't want a burger named after them?
OFFICIAL STATEMENT FROM READY PLAYER ONE DIRECTOR STEVEN SPIELBERG REGARDING @CarlsJr “SPIELBURGERS” pic.twitter.com/BF8KF4VGc7
— Amblin Entertainment (@AmblinEnt) March 27, 2018
Also, you'd think one of the greatest directors of our time would be able to make a better video on his phone.