It is what it is.
The ratings are in for the opening episode of this season of 'Love Island', and as you'd expect, it is what it is.
The fifth season of the reality series opened with an average of 3.3 million viewers, topping last year's 2.9 million viewers. At its peak this year, 3.7 million people were watching 'Love Island', with an 18.5% share and was the highest rated show at 9PM last night. Of that 3.3 million viewers, 1.6 million of them were between the ages of 16 to 34.
The format for 'Love Island' has now become a major business, with the show picked up in 11 territories outside of Ireland, the UK and the US. Australia, Germany and Scandinavia all have their own version of the show now, with the ratings for each and every one of them expected to do just as well as this.
'Love Island' runs on Virgin Media One every weekday night from 9PM.