We can't help but think that everything TV3 is doing these days is to ready themselves for the arrival of UTV Ireland in January, but at this point, we really don't think they have much to worry about. As their new ad below shows, they have a a catalog of popular homegrown shows to choose from and well known presenters we've come to know and... well we won't say love, but they're alright.

The new ad features Muse's version of Nina Simone's classic 'Feeling Good' and follows an average day in the life of TV3 from Ireland AM, all the way up to Vincent Browne at night, who to be honest looks a little creepy sitting in the corner of the bedroom at the end.... yep very creepy indeed.

The whole ad though is pretty stylistically shot and is quite impressive all in all.

Have a look below;