Usually conspiracy theorists don't need much motivation to come up with various suppositions regarding TV shows. Despite this, Netflix have gone to the trouble of making a video to highlight the recurring 'BB' theme in Better Call Saul for those of us who are too lazy to notice it ourselves. Thanks Netflix!

Here are the questions posed in the below video - "Did you watch the Bingo scene at the end of season 1 and think 'What the hell is all that about?'" and "Why are there so many Goddamn B's?" Then there's a comparison between Saul and Hamlet ("Did Shakespeare decide Saul Goodman’s destiny over 400 years ago?"), before the elephant in the room is addressed...

Seasons 1 and 2 are now available to view on Netflix.