They don't call it Throwback Thursday for nothing.
An old video featuring This Morning presenter Holly Willoughby has resurfaced online.
The TV presenter is reportedly 18 years old in the ad, which was one of her first ever modelling jobs.
Her modelling career, according to The Mirror, stretches back to when she was a teenager.
The 1998 lingerie advert is for Pretty Polly bras and it’s pretty, erm, surreal. Willoughby can be seen standing in front of a bathroom mirror in the ad, advising viewers: "Don't squeeze them. Lift them." Earlier on in the ad, she tosses her curly light brown hair.
We don’t think you’d get away with this on daytime telly nowadays: