Although it won't hit our screens for another few months - March, specifically - Netflix is keen to talk up Iron Fist already.
The fourth and final of the so-called Defenders may not have the same recognition as Daredevil or Jessica Jones, but nevertheless it's looking like Marvel and Netflix are pushing hard for it to have its own unique look and palette, much like the way all the others did.
Finn Jones, who you'll recognise as Loras Tyrell from Game of Thrones plays Danny Rand, a billionaire heir who returns to New York after being thought dead by his father's closest business associates and the world at large.
From all the reports we've read about the footage shown at New York Comic-Con, the word is that Iron Fist slips neatly into the world and timeline established by Daredevil et al. In fact, Carrie-Anne Moss turns up in a supporting role, much like she did in Daredevil's first and second season.
It hasn't been confirmed if Krysten Ritter, Charlie Cox or Mike Colter will make an appearance in Iron Fist as it's understood that the next Marvel series after this - Marvel's Defenders - is currently shooting back-to-back with Iron Fist.
Here's the first full trailer for Iron Fist.
Speaking of Defenders, it was also announced at the New York Comic-Con that none other than Sigourney Weaver will be playing the villain for Marvel's Defenders.
Weaver, who previously starred in the Alien franchise as Lt. Ripley, is said to have an unspecified role in the series. Nobody's exactly sure who'll she be playing as Netflix and Marvel can quite easily flip genders on established characters. Carrie-Anne Moss' character, for example, was a man in the original comics - so there's every chance it could be the same here.
Back to Iron Fist. The series lands on Netflix on March 17th, 2017 and we'll have a full review when it does.