After twenty years of broadcasting, TV3 have decided it's time for a change and are officially rebranding as Virgin Media Television.
A brand-new sports channel called Virgin Media Sport is also being launched exclusively for Virgin Media customers.
— TV3 (@TV3Ireland) June 28, 2018
TV3 Group, the Virgin Media-owned broadcaster, confirmed plans for the rebrand at an event held today at the Bord Gáis Energy Theatre in Dublin. It will come into effect on August 30th 2018, when viewers will see the new channel identities on-air.
Tony Hanway, Group CEO Virgin Media Ireland said; "This move sees us strengthen our position as Irelands leading connected entertainment provider. Bringing together our Broadband and Broadcasting networks under the unique Virgin Media brand is an exciting development for our viewers, our customers and everyone in Team Virgin Media."
New season programming highlights include ‘Blood’, an Irish psychological drama series starring BAFTA nominee Adrian Dunbar; a brand new nightly 8pm News Bulletin; and the return of ‘Ireland’s Got Talent’ for a second series.