Look, you can roll your eyes at it - but we both know that you're going to end up watching this at some stage, whether you like it or not.
Celebrity Big Brother lands on our screens this Thursday and the theme this year is UK versus USA. Although rumours suggested former WWE stars Hulk Hogan and Chyna were due to show up for this year's competition, the list of celebrities have allegedly leaked online.
US reality star Austin Armacost, who previously dated Marc Jacobs.
Hip hop singer Fat Man Scoop, who sang club banger / one-hit wonder Put Your Hands Up.
Teen Mom star Farrah Abraham, who's now doing porn. Yes, really.
Daniel Baldwin, brother of Alec Baldwin and former CBB contestant Steven Baldwin. Also starred in The Sopranos. As himself.
Porn star Jenna Jameson, who retired from porn in 2008.
Model / TV personality Janice Dickinson, who claims she's the first supermodel
Porn star Tila Tequila, who also had a reality TV star.
Chris Ellison, who played DCI Burnside (really) in The Bill.
Atomic Kitten's Natasha Hamilton. Remember them / her?
Sherrie Hewson, late of Loose Women and Corrie.
James Hill, who starred in The Apprentice UK and has a criminal record for assault.
Stevi Ritchie and Chloe Jasmine from X Factor who totally were in a relationship and not a stunt. No, sir. Not at all.
Presenter Gail Porter, who we're tipping to win right now. You heard it here first.
Bobby Davro. Who is a comedian. And was in Eastenders. Right.
So that's the list, but we won't know if it's confirmed until Thursday night. It would absolutely amazing if Hulk Hogan turned up, but there's very little to suggest that that's actually the case.
Still, we can dream and imagine Hulk Hogan bodyslamming that tosser from The UK Apprentice into a table all by ourselves. Thoughts on the contestants? Bit of a nothing doing list, really.
Janice Dickinson, you know she's just going to shout at people and be generally annoying. Jenna Jameson and Tila Tequila, meh. Daniel Baldwin, maybe, could be interesting. As for the English, there's not a lot going on. Gail Porter's always interesting and we're actually sorta surprised that she agreed to this, in fairness.
Sherrie Hewson has that Mammyish charm about her so that's nice and Natasha Hamilton could be the lynchpin for drama on the show. Who knows, in fairness.