The first Christmas advertisement of the season is here, and it's Aldi and 'Kevin The Carrot' here to kick it all off.
Taking a big page out of Coca-Cola's 'Holidays Are Coming' classic advertisement and throwing Kevin The Carrot into the middle of it, there's also inspiration drawn from 'The Italian Job' in there as well.
The question now is whether Kevin will survive or not. Our guess? There's probably some big campaign around trying to get everyone to #SaveKevin, so don't expect this to be the last you've seen of Kevin The Carrot.
For now, take a look and let us know what you think!