You know what it's like. The telly's on in the background, and suddenly - out of nowhere - that Go Compare pr*ck - AKA Gio Compario - starts bellowing his head off at some poor actor who’s portraying someone due to renew their car insurance.

The GCP goes by the real name of Wynne Evans and Sue Barker's after blowing him away in a new ad campaign. The lucky wagon.

A Go Compare spokesman said: "The graffiti is part of a national poster campaign in relation to our new TV ad. Gio is very important to us, but we realise there are some people that don't love him in quite the same way that we do."