ITV debuted their new reality show last night and while 'Survival of the Fittest' is billed as the "ultimate battle of the sexes", everyone watching could only see it as a bargain-basement winter version of 'Love Island'.
The Laura Whitmore-hosted show, which airs on 3e here, sees gender-split teams of men and women compete in a series of mental and physical challenges for a prize of £40,000 in sunny South Africa but they're all also single and looking for love (and fame-hungry) so you can see where this is going.
Viewers immediately drew comparisons to 'Love Island' but whether or not that's a good thing has split opinion.
this is tragic... I’ll for sure watch the entire series though #SurvivalOfTheFittest
— frankie penwill (@frankiepenwill) February 11, 2018
Absolutely hate everyone in #SurvivalOfTheFittest already so naturally I'll be watching every single episode ðŸ¤·ðŸÂ?¼â™€ï¸Â?
— Lay-Z ðŸ–¤ (@philippahudson) February 11, 2018
#SurvivalOfTheFittest wtf are they all models?? I wanna see Linda that’s works at Tesco.
— Liam (@liamandrewscmb) February 11, 2018
ok 5 minutes in I'm so confused as to what this show is, is it love island? is it a game show? why is it boys vs girls? do they couple up? would help if they explained lol #SurvivalOfTheFittest
— lew (@lookingforlewys) February 11, 2018
So predictable that every one of the contestants are model based ðŸ™„ not as if Tim’s gonna rock up ‘I’m Tim, I’m 38 and I’m a bin man from Wiltshire’ #SurvivalOfTheFittest
— S a m m e y (@sammeyyy20) February 11, 2018
— ðŸ”¸Anna SlingoðŸ”¹ (@annaslingo) February 11, 2018
Is this I’m *Not* A Celeb or Love Island? Or both?
Why does the living room look like an IKEA showroom?
Why did Danny Dyer call his daughter Dani?
WHAT IS HAPPENING. I’M SO CONFUSED.#SurvivalOfTheFittest
— boohooMAN (@boohooMAN) February 11, 2018
if u think i’m gonna watch this shitty btec love island while i’m waiting for love island to come back then ur abso fucking right #SurvivalOfTheFittest
— Ù‹ (@femalequits) February 11, 2018
Obviously survival of the fittest is no love island but I can already feel myself being sucked in and my whole life revolving around itv2 at 9pm every night for the next 3 weeks
— caitlin fielder (@caitlinfielder_) February 11, 2018
Love island is Chanel, and survival of the fittest is the fake Chanel brand they sell in turkey. Refusing to watch I’ll just wait til summer thanks x
— Jessica Jones (@jessjones195) February 11, 2018
This is like the pound shop version of love island ðŸ¤® #SurvivalOfTheFittest
— olivia (@olivialporter) February 11, 2018
Me: No way I'm watching #SurvivalOfTheFittest it's gonna be trash
Also Me: Watch it. What else are you doing with your life? pic.twitter.com/S01WLDEz1G
— Daniel (@Daniel_Reilly1) February 11, 2018
Watched #SurvivalOfTheFittest for 6 minutes and I’ve cringed 2728484 times already
— naya (@itsClaudiaNaya) February 11, 2018
We're not sure if we're going to love or loathe this show, but at least we'll have some hilariously harsh tweets to keep us warm while it's on.