People Magazine's sexiest man alive for 2021 was announced this week, and the top choice had to endure a rather invasive process to make sure he's fit for the job.

Paul Rudd is officially People's sexiest man alive for 2021. But as it turns out, the road to being crowned the title is hard-going (it's a good thing he's such a good sport).

As you can see in the series of videos from 'The Late Show with Stephen Colbert' below, Colbert, the self-proclaimed head of the LSSC Sexiness Research Institute, puts the actor through his paces to find out if he has what it takes.

These "scientific tests" range from the mad to the bizarre, including a "sexiest answers" test, a "best in breed" runaround, and his best "sexy slump" posture for his front cover image. There was, of course, the inevitable photo shoot, followed by a very emotional crowning afterwards with tiaras, sashes, flowers and lots of glitter.

Here's how the whole process went for poor auld Paul Rudd, the sexiest man alive for the next year.

52-year-old Paul Rudd appeared on the 'Graham Norton Show' this past weekend, as he promotes his new film 'Ghostbusters: Afterlife'. He also performed his clever party trick which he does with the camera on his phone - a trick which Graham and his other guest Miriam Margolyes hilariously took part in.

'Ghostbusters: Afterlife' arrives in cinemas this weekend, while his new TV series with Will Ferrell, 'The Shrink Next Door', premieres on Apple TV+. The dark comedy/drama is based on a real-life situation that happened between a therapist and his patient.