'Love Island' is over but you needn't worry, you will soon be able to get your reality TV fix with the new series of 'The Great British Bake Off'. There may be more soggy bottoms than firm arses but you know there will be enough innuendo to shake a sieve at.
The new trailer for the upcoming series of 'The Great British Bake Off' on Channel 4 is a celebration of how the show unites the nation of Britain through baking. The feel-good ad is set against the backdrop of The Beatles’ track ‘All Together Now’ and takes viewers on a colourful journey showcasing some creative and unique twists on how people make and enjoy their favourite baked goods. There’s even a special cameo from Sesame Street’s cookie connoisseur the Cookie Monster.
Take a look at the lovely wholesomeness of it all below:
The ad will air for the first time tonight on Channel 4 at around 8pm.
James Walker, Controller of Marketing and Media, said: "The effect 'The Great British Bake Off' has on the nation is undeniable. The idea for our creative brings together the show’s ability to entertain millions of viewers and also to inspire and energise them into attempting their very own baked showstoppers. From the quirky and fun take on bakers across the nation, the inclusion of a Beatles track to an appearance from the Cookie Monster, 4Creative have produced all the right ingredients for a great campaign."
Chris Wood, Acting Head of 4Creative, said:
"In previous years we’ve used our big Bake Off launch film to celebrate the nation’s collective love of bakes and cakes. This year we wanted to shift the focus to the people behind the bakes, giving a voice to the diverse and passionate bakers of Britain, a nation blessed with a legacy of rich regional baking traditions, culinary creativity and a universal willingness to give it a go."
No word yet on the air date for 'The Great British Bake Off' but if previous years are anything to go by, it will likely be late August.