It's less than a year since the BBC lost the rights to their flagship show The Great British Bake Off and while there was talk at the time that we may have a while to wait for it to air on its new home on Channel 4, that is not the case, and we will be getting a new series of the show at the usual time of year.
Channel 4 has today announced just when exactly that will be and it's.... Tuesday, August 29th at 8pm.
Some fans may not like this news as the show had previously always aired on a Wednesday evening, but we're sure everybody will adjust soon enough.
The air time however pits the show directly up against BBC Two's rival series The Big Family Cooking Showdown, which launched last night.
Eeek, shots fired.
— British Bake Off (@BritishBakeOff) August 3, 2017
*Update: The BBC has now moved the TV slot of The Big Family Cooking Showdown, releasing a statement this afternoon to Digital Spy saying, "Channel 4's decision to move Bake Off from its long-term traditional Wednesday slot will be a surprise to many viewers who may see this as a cynical move.
"We never intended for our new cookery show to clash with theirs. There is room for both and we don't, in this instance, see any public value in two public service broadcasters going head-to-head in this way.
"We will therefore move our show to Thursday in the best interest of viewers to avoid such a clash."