Pitt's younger brother has been paid by genius Richard Branson to have a few larfs at his "simple lifestyle" in a new ad for Virgin Mobile. In Australia.

"Photojournalist" Doug Pitt, who is three years younger than his Hollywood star sibling, invites viewers into his modest suburban home to give them an insight into how the "second most famous Pitt" lives.

He goes on to show off his fancy printer and displays simple hobbies, like his collection of bird houses, shooting some hoops and listening to '70s rock "loud". The voiceover says, "While his brother lives the life of a Hollywood A-lister, Doug's life is a little different. Virgin Mobile believe in a fair go for all and want to give Doug a taste of his brother's lifestyle, starting with his first ever celebrity endorsement."

Asked how often he gets mistaken for his older brother, Doug said: 'Three times a week for the last twenty-something years. "

I totally see it. True, he does look more like Brian Wilson's son than Brad's brother, but there's no mistaking those moves. Pure Pitt.