We choked on our cereal when we read that Kim Kardashian said she tends to "pick and choose" where she makes the effort to live more sustainably. This statement comes after her sister Kylie Jenner was branded a "climate criminal" based on her private jet usage and Kourtney Kardashian announced her sustainability based partnership with a fast fashion brand.
It's really important to live as sustainably as possible within your means and make small efforts towards a better, greener world; if a paper straw means the turtles are happier, we'll gladly slurp (aggressively) through them.
The thing about leading a more sustainable life is that it can be expensive to implement depending on your lifestyle; sustainable clothing brands can teeter towards the more spendy side of the spectrum, because they're usually made better with better, long-lasting materials.
So, if you're looking for something new and particular and in good time, it can cost. However, we can imagine that it's much easier for a literal billionaire like Kim Kardashian, whose net worth according to Google is 1.8 billion dollars.
She told Interview Magazine recently that she believes in making efforts towards climate change, admitting "But I also believe in being realistic and I think sometimes there’s so much to worry about on this planet, and it can be really scary to live your life with anxiety".
She says "I do what I can, but you have to pick and choose what really works for you in your life,” explaining that “No one’s going to be 100 percent perfect".
Might her idea of realistic mean she supports vintage fashion in the form of sporting iconic gowns from the likes of Marilyn Monroe, but that private jets are totally fine? Who knows.
As for her sister Kourtney Kardashian, she has announced a partnership with the fast fashion retailer Boohoo for which she will be a "Sustainability Ambassador". The company has often come under fire over claims regarding the underpayment of staff members and been criticised for a lack of sustainability within the company.
The partnership comes as a surprise just weeks after Kourtney Kardashian has been revealed as one of the many celebrities exceeding water limits during a drought in California. Not to mention, it's hard for us to imagine the wealthy millionaire wearing the same clobber as so-and-so down the road.
Climate cluelessness may well run in the family, since Kylie Jenner was scrutinised back in June for her rather out of touch Instagram post flaunting two private jets presumably belonging to her and partner Travis Scott, captioning the upload "You wanna take mine or yours?".
We weren't there for their childhoods, duh, but we'd think it's far from private jets the Kardashian-Jenners were reared. But whatever, we'll carry on using our keep cups as an extra limb and feeling guilty about forgetting a bag from the grocery shop. That's fine.
Check out climate change in an Irish mindset here.