Coors Light's 'Anytime Is Playtime', is striking a cold and refreshing chord with fans across the country as it prepares to sled its way to 1,000,000 game plays. To celebrate this milestone, Coors Light will reward its one millionth player with the trip of a lifetime for them and a mate to the awe inspiring Rocky Mountains high in Colorado for seven exhilarating days of adventure and exploration.
With only one week left to download and play, this prize will have fans reaching for the Rockies as they scramble to sled their way to the title of 'One Millionth Game Play' and scoop the top prize.

The state of the art app invites fans to play to win prizes with hundreds of free pints up for grabs every day until the campaign ends at midnight on August 31st.
The app is available on the iTunes and Google Play stores and Coors Light fans can register on Facebook.
Reach for the Rockies at | | @coorslightirl