Electric Media brought some of the world's leading technology and creative companies to Dublin's D-Light Studios for a once-off event on Thursday July 20th that featured everything from interactive talks, VR experiences and live music all while helping Irish marketers re-discover the human element of digital marketing.

Kicking off with the BBC's Kate Russell and a live edition of 'Click', their international future and technology show, the afternoon featured speakers like Vice's Mark Adams, who turned up with some serious guidance on strategy planning for brands, Storyful's Eamonn Kennedy, who spoke about their human-first approach to marketing, and Oath's Head of Social Content Tasnim Bhuiyan, who championed their use of real artists to create branded content.

Aside from the world class talks on the combined success of creativity and technology in digital advertising, guests enjoyed Shazam's 'Build Your Own' gin bar, Unplug's hugely popular 'Productivity & Creativity Workshop', VR experiences from maven46.com and the BBC and live music from OCHO.