Why else have we the same ten to fifteen people (hello, Jamie Winstone) running around town in different outfits all in a bid to squeeze themselves into every front row going so they can observe models being slowly severed in half by a bit of leather? Some snappy, some itchy, and some that are clearly taking the mickey.

So, who have we repeatedly seen thus far? Nicola Roberts (also see A and B) and Olivia Palermo. On the whole they've done themselves proud, although this is a little prairie for me. And this is a little skinny. And this make up is frightening. We'll let Nicola away with this as she wore it to the House of Holland show, where most of the models were sporting the throw from Jemaine and Brett's apartment. 

As expected, the likes of Pixie Geldof, Paloma Faith, Vivienne Westwood, Pixie Geldof, and Marina Diamondis (continuing with the mice theme. They are indeed knitted mice desperately trying to hoist her woollen mass aloft) went out of their way to look like deranged neon migraines being constantly hit with the "kooky" stick, as did most of the randomers photographed (Diana Vicker's mate, as well as A, B and C). Meanwhile, Pete Burns played things subtle. What's, he's a geisha squaw, they're known for their demureness.

The person most photographed to date, however, is Laura Whitmore. It's been OK, but mostly it's been a bit dodgy. Perhaps more than a bit dodgy. More well dodgy (it's a toss up between the merkin and the fake tan...)

Also featured in this bumper gallery is all walks of life (but mainly overprivilaged sorts with a fair bit of spare time on their mitts): Alexa Chung, Ann Wintour, Sarah Harding, Kimberly Walsh, Keisha Buchanan, Lily Cole, Jo Wood, Nick Grimshaw's hurty foot, Caroline Flack, Roisin Murphy, Boy George and the very covert Lady Lloyd, the world's tallest inflatable doll, Karen Gillan with Matt Smith, Yasmin Le Bon, Simon Le Bon, Amber Le Bon, the other Yasmin, Nick Rhodes, Wellar spawn, Opheilia Lovibond, Fearne Cotton, Jade Williams, Melanie Blatt and Jamie Winstone's scary looking sister, Only Way is Essex fodder, Konnie Huq, Plan B, Mr. Hudson, Olivia Inge's chasm, Danielle Lloyd's recovered legs, Diana Vickers belting somethng a bit more flattering, Beth Ditto, Hofit Golan, Jason Gardiner, Tracey Emin, Daisy Lowe and Alice Delall doing the day job, and - would you believe it - a nigh full frontal profile photo of Jameela Jamil. It's progress.

Oh, and Miss Salmon, Salt 'n/or Pepa wants the threads back.