If you ever wondered if it was possible to make a song and music video out of IKEA products, the answer is yes. Said song and video are batsh*t insane but just as inventive as the furniture company so we guess you could call that 'brand synergy'. Or something.
We do really appreciate the 'Cheras/Your ass' joke and the dancing panda but the biggest headf*ck from this is the realisation that we've all been pronouncing IKEA wrong for years. Or maybe that's just how they say it in Malaysia, whence this ad comes, but we doubt it thanks to the aforementioned synergy.
Still, the fact that it's not 'eye-key-ah' is very upsetting.