#BounceBounce has got everyone talking.
A ten-second clip uploaded to a new Twitter account @bouncing2016 that appeared this morning bears all the hallmarks of a John Lewis ad and has got everyone on Twitter all emotional already.
— Bounce (@bouncing2016) November 7, 2016
Cute kid? Check. Cute animal? Check. Wistful nostalgic Disney-style background music? Check.
All that and the matching font is making people think they're onto a winner.
— Molâ™¡ (@mollyxcurtis) November 7, 2016
— Philip Lee (@drphiliplee1) November 7, 2016
Wahhhhh! Im too excited for this https://t.co/2ctF7qpOlO
— Zoë (@Zoella) November 7, 2016
— N H (@pontenick) November 7, 2016
John Lewis Christmas advert to be about a boxer dog this year? Look's like the same font in this short preview - https://t.co/f8CcVX63LW
— Craig Norwood (@CraigNorwood) November 7, 2016
— Rachel Jones (@jonesr) November 7, 2016
Meanwhile, Digital Spy seem to have it confirmed that the song on the ad will be a cover of Randy Crawford's 'One Day I'll Fly Away' by London-based band Vaults, which does sound like it will blend in quite well with the musical cue above.
How John Lewis will make kids bouncing away on balls cute is something we guess we'll find out on Thursday?