What do you do when there's a world-famous pop star standing right beside you, playing the biggest gig of his career and with millions upon millions of people watching worldwide?
If you're this awkward teenager - aka #SelfieKid - you take out your phone and fumble with it until the correct opportunity presents itself to ask for a selfie.
The Super Bowl halftime show may have provided a talking point with Justin Timberlake's dodgy outfits and duet with Prince, but as he ended his 13-minute slot in the crowd, everyone couldn't help but notice the teenager - who just didn't quite know where to look.
Was he trying to get the camera open? Sending a WhatsApp or a Snapchat? Googling something urgent? Or, indeed, just waiting for that golden selfie moment?. We may never know.
Until then, there's the memes. Many memes.
— Jamie McCarty (@JamieMcCarty) February 5, 2018
— Mashable (@mashable) February 5, 2018
— flamin hot cheetos (@baylorfit) February 5, 2018
— OliverBaxxter (@OliverBaxxter) February 5, 2018
— ian (@GALDYTRON) February 5, 2018
— Dylan C (@DAcouder_99) February 5, 2018
— Kosta (@FluffyGoId) February 5, 2018
that poor kid probably felt so much pressure to take the damn selfie already
— . (@janeviIlanueva) February 5, 2018
“I think I just got turned into a Meme” pic.twitter.com/uL5RsSeC9a
— Ryan Quinn (@ryan_quinn9) February 5, 2018
Spoiler alert: his name is Ryan McKenna and yes, he finally got his selfie:
— Lizbeth Garcia (@lizbethmunozz) February 5, 2018
— Good Morning America (@GMA) February 5, 2018