Guinness often set the standard when it comes to innovative advertising that is memorable for many years, and they look to have done it again with their latest series of rugby ads.
In the run up to the autumn internationals later this month, they've produced a series of pieces about great moments and players from the history of rugby, and as you might expect they're pretty fantastic.
As usual, the focus is on an emotion and a feeling rather than on the product itself, but they're still unmistakably Guinness, and look at outstanding moments and figures from Ireland, England, Wales and Scotland.
Check out the first piece about the famous game between Munster and the All Blacks in 1978 below, as well as a touching piece on Welsh hero Shane Williams, the love of the people of Toulon for Jonny Wilkinson, and the unmistakable voice of rugby Bill McClaren.
