There was obviously a huge uproar when Pepsi suggested that Kendall Jenner could stop a riot with a can of Pepsi. Basically everyone had a field day taking the piss out of the soft drink, and then United Airlines came along...
When brands attempt to tackle social issues it can be extremely tricky; it's too easy for people to write them off as crass manipulation of potential customers.
Heineken have produced an incredible ad, that plays more like a social experiment. It highlights how simply talking can sometimes bridge the differences that people have. It's really smart, engaging content - give whomever came up with this a raise.
Make sure you watch until the end.