So take that Trump.

The self-appointed 'King of Beers' Budweiser is the first out the gate with their 'Born The Hard Way' commercial, which celebrates their co-founder, Adolphus Busch, and his "ambitious journey to America in pursuit of his dream."

"This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation -- those who continue to strive for their dreams," Vice President of Budweiser, Ricardo Marques said in a press release.

Super Bowl ads are the US version of our Christmas ads so expect a stream of shorts intended to tug at the heartstrings and/or tickle the funny bone in the coming days.