Do you reckon the guys at this Club América vs Pumas Mexican football match were just standing there with an eagle on one hand and a GoPro in the other and just thinking to themselves "there's something we're not thinking of..." or was it a many-months-of-careful-planning marketing campaign?

Whichever it was, props to them for thinking it up. Now it could have been a lot easier with a drone, but where's the fun in that? Birds of prey are far more entertaining (and likely to go wrong).

Via YouTube