"Oh hi. I was just enjoying my lifestyle, like I do every day - in my living woods.... Mmmmm. Parmesan Absinthe." Just one of the many wondrous sentences spilling from Stephen Colbert's mouth as he launches his own Lifestyle Brand, because Gwynnie, Blake and Reese have been doing it all wrong, and charging 95 bucks for it. 

Don't forget now - you're not a person, you're a brand. A unique brand. "And we want you to want the things we want you to want want you to want." Now go give Blake Lively $95 dollars (plus however much postage is) for a "bicycle crate", because - sadly - Covetton House doesn't exist. But it could... WANT

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