You have to give it to Audi, pitting Zachary Quinto against Leonard Nimoy in a head to head challenge is a perfectly timed work of genius. And the pair are actually such good actors it almost seems like there's genuine animosity between the two Spocks, so much so that you almost forget you're watching an ad. Almost. The fact that the ad goes out of its way to make a Merc look shit is a bit heavy handed, but if it gets these two bantering on screen, we'll take it any day.