It's a cross between the Macarena and that God awful 'Whip/Nae Nae' dance and we're not quite sure what we make of it.

Kendall Jenner's dance moves have come under scrutiny of the world today after she showed them off in a video for the new Balmain X H&M collection which is launching next month.

The video promoting the campaign was shared by Balmian chief Olivier Rousteing on Instagram, who is busy pimping out any and all Kardashians that he can to push the clothing range.

Rousteing also shared not one but two photos of Kim Kardashian to mark her birthday, because nothing says 'friendship' like jumping on your famous friends when you have a collection to sell.