Peter McVerry Trust is a charity set up by Fr Peter McVerry to reduce homelessness and the harm caused by drug misuse and social disadvantage.

In collaboration with Wide Eye Media, IAPI, Pull the Trigger and Havas Dublin, the charity has created a new cinema ad to increase awareness of homelessness and the work of Peter McVerry Trust.

The name of the trailer is These Little Things and it uses the symbol of a key to powerful effect. Check it out: