Revenge is a dish best served at 80 MPH apparently.
You may remember NASCAR champion Jeff Gordon's brilliant prank on a car salesman from last year, wherein he basically scared the shit out of the poor unsuspecting victim. Well when he did, Jalopnik writer Travis Okulski was all sorts of a doubting Thomas, and railed against the publicity stunt online in a bitter tirade. Well Okulski's colleagues and fans of Gordon teamed up with the man himself and Pepsi to get some sweet revenge. And boy is it sweet.
The lesson here is to never doubt a pranking NASCAR driver, because he very well may end up in your driving seat. Well played Jeff Gordon. Well. Played.