OK, so we've worked out the formula, we just need massive events which capture the attention and focus of the entire nation at least once a week so that we get way more Sminky Shorts and Martin's Life.

If you hadn't heard, there was a new Sminky Short for the rugby, now we've got a new Martin's Life too.

It's the first we've seen of Martin since the referendum, hopefully we won't have another four month wait to see him again and his parents again.