Morpheus is back. This time, instead of enlightening Keanu Reeves about the Matrix, it seems he's resorted to flogging motors. Kia motors.

In this Super Bowl ad, entitled 'The Truth', we see Kia rejig the famous 'Red or Blue Pill' sequence from the 1999 super blockbuster.

In fairness to Laurence Fishburne, his mouth fake of Nessun Dorma is well above average. We wouldn't expect anything less from you, Larry.

Here's a look at the original scene from The Matrix, while we're at it.