Well it's one way to keep your customers on their toes that's for sure.
North Face shoppers in South Korea were faced with a unique but fitting situation in an elaborate set up by the outdoor clothing brand as they went into a new store where, after they tried on the latest wares, the staff scarpered and pulled a lever which slowly removed the floor from under them. We don't know about you, but this actually looks like something we'd want to happen to us. It's like the Crystal Maze but in real life. Plus they got a free jacket out of it if they made the leap of faith within 30 seconds.
Well played North Face.